Client: Hermès Taiwan
Project: 2014 Winter Window: Egg Is Hatching
Design & Curated: AMCP Studio
Production: HOYA
Photography: EGP
"Egg Is Hatching"
AMCP Studio’s 2014 Hermès winter window, "Egg Is Hatching," marks the close of a year of metamorphosis, gently ushering in the spirit of the flâneur. We transform everyday materials—recycled egg cartons and humble steel spoons found in Taiwan’s family-run eateries—into a festive scene that sparks wonder. These familiar objects, woven with care, shape a holiday landscape that surprises and delights, reflecting Hermès’ artistry. Each carton and spoon carries a quiet story, seen through the flâneur’s gaze, where the ordinary holds hidden magic waiting to unfold.
客戶：愛馬仕台灣
項目：2014年冬季櫥窗：蛋正孵化
設計與策劃：AMCP Studio
製作：HOYA
攝影：EGP
「蛋正孵化」
AMCP Studio為愛馬仕2014年冬季櫥窗「蛋正孵化」，標誌著蛻變一年的尾聲，輕啟漫遊者的精神。我們將日常素材——回收蛋盒與台灣家庭小吃店常見的鋼匙——轉化為節慶場景，點燃驚奇。這些熟悉物件，經由細膩編織，塑成一幅令人愉悅的冬日圖景，映照愛馬仕的工藝之美。每個蛋盒與鋼匙承載靜謐的故事，透過漫遊者的凝視，平凡中蘊藏待綻的隱秘魔法。