Stories in space,
built with precision.
We help brands and institutions turn complex ideas into clear, buildable spatial experiences — from creative direction and cultural strategy to design and execution.
Creative direction, grounded in context.
We begin with the people, stories, and places behind a project, then turn that understanding into a physical experience.
Studio
One practice. Many collaborators.
Founded in 2012, AMCP Studio is an independent creative practice working between Taipei and New York.
We bring clients, artists, curators, and fabrication teams around one clear direction, connecting cultural understanding with the practical demands of making.
- Founded
- 2012
- Studios
- Taipei — New York
- Hermès
- Creative partner to Hermès Taiwan since 2012 · 30+ seasonal installations
- Artists
- 20+ commissioned worldwide
- Practice
- Creative direction, spatial design, window display, exhibitions
Team
A small team with different strengths, working as one.
Annie Yu
Founder & Creative Director
Annie leads AMCP's creative direction between Taipei and New York. Since 2012 she has shaped more than 30 seasonal windows for Hermès Taiwan. Educated in Paris and New York, she keeps a personal art research practice alongside the studio's commercial work, and lets each one sharpen the other. She reads every brief as a story first, then makes it buildable.
Ask her about turning a brief into something people stop for.
Ronnie Mifiv
Senior Designer
Ronnie is the studio's 3D mind. Originally from Ukraine, he turns sketches into precise spatial models and renders, so clients can walk through a window or an exhibition long before anything is built.
Ask him about seeing a space before it exists.
Rina Shin
Sustainability & CMF Director
Rina brings more than 16 years of industry practice in color, material and finish (CMF) design, including leading CMF design at Motorola, where her teams delivered iF and Red Dot award-winning products. Based in New York, she partners with AMCP to source materials and sustainable solutions that redefine visual and tactile experiences.
Ask her about the right material, and where it goes after the show.
Methodology
How we collaborate.
A shared direction, sustained from the first conversation to installation.
- 1
Listen to context.
Understand the people, histories, and conditions that give a project its meaning.
- 2
Share a direction.
Make the central idea clear enough for everyone involved to work toward it.
- 3
Think through making.
Use materials, samples, and technical dialogue to test an idea against real conditions.
- 4
Stay involved.
Keep the conversation connected as the work moves from design into fabrication and installation.
Clients & Press
Luxury retail · Cultural institutions · Technology · Public space
- Anna Hu
Exhibition design
More than one hundred sculptures become one garden-like environment, composed through careful pathways and sightlines.
From challenge to solution
- 1ChallengeCompose more than one hundred sculptures as one exhibition, while preserving each work's character.
- 2StrategyOver two years, develop layered arrangements and sightlines around a path that echoes the garden outside.
- 3SolutionA walk-through garden that connects Ming Fay's imagined nature with the museum's horticultural identity.
Design: AMCP Studio · Curator: Gabrielle Niu
In collaboration with Ming Fay Studio
Sustainable solution+
Built light, made to return.
The exhibition was designed to leave as little behind as possible — and to give its materials a second life.
- Floor
- Reusable cork, recreating garden earth underfoot
- After the show
- Cork donated to local gardeners and neighbors
- Structure
- Wood and wire only — easy to recycle and reuse
123
Window display
Everyday Taiwanese rituals become a whimsical horse's home, bringing local memory into a luxury retail setting.
From challenge to solution
- 1ChallengeMake the products part of the story, not objects on display — in a scene rooted in Taiwanese everyday life.
- 2StrategyStudy each product closely, then build the scene around its specific features, so every piece plays a role in the storyline.
- 3SolutionA horse's whimsical home made of Taiwanese daily rituals, where the products appear naturally within the narrative.
Design: AMCP Studio · Client: Hermès Taiwan
Sustainable solution+
Abundance, with almost no plastic.
For the first time, we built the window almost entirely from MDF and printed wallpaper.
- Materials
- MDF and printed wallpaper
- Plastic
- Plastic, fiberglass, and acrylic kept under 5%
- Result
- A window that still feels full and abundant
123
Public art
A fictional marine fossil transforms a former specimen room into a reflection on ocean resources, memory, and possible futures.
From challenge to solution
- 1ChallengeMake the collapse of marine ecosystems — overfishing, food waste, warming seas — felt by a public focused on digital trends.
- 2StrategyImagine the year 2249: the remains of an extinct shallow-sea fish, asleep for over 200 years, are excavated at Bachimen Harbor and revived through DNA reconstruction.
- 3SolutionThe fishermen's association building's specimen room — once a Japanese-era aquatic products hall — becomes a museum of the future, where vanished species meet visitors.
Mixed media · 700 × 450 × 350 cm · 2022
Keelung Ciao Art Festival
What we do
Five ways we can help bring your project to life. Join us at any stage, from the first idea to installation.
- Practicing since
- 2012
- Projects realized
- 100+
- Studio cities
- 2
- Hermès seasonal installations
- 30+
Current inquiry
How can temporary environments carry longer-term cultural and material value?
Discuss this inquiry