Client: Hermès Taiwan
Project: 2017 Autumn True Material
Design & Curated: AMCP Studio
Production: HOYA
Photography: Bobby Ho
"True Material"
AMCP Studio’s 2017 Hermès autumn window, "True Material," draws inspiration from the S/S 2017 collections, celebrating the artistry of natural textures. We weave contrasts that honor craftsmanship—pairing rugged wooden nails with the delicate softness of blankets and gloves, or brushes with shoes to evoke a gentle, cushioned step. Each display merges bold elements to highlight the grace of Hermès creations. Pleats from women’s ready-to-wear and tie-dye patterns from men’s collections are subtly echoed, blending technique and material into a quiet harmony that invites touch and wonder.
客戶：愛馬仕台灣
項目：2017年秋季櫥窗
設計與策劃：AMCP Studio
製作：HOYA
攝影：Bobby Ho
「純綷物質」
AMCP Studio為愛馬仕2017年秋季櫥窗「純綷物質」，汲取S/S 2017系列的靈感，頌揚天然材質的工藝之美。我們編織對比，致敬匠藝——粗獷的木釘與毛毯、手套的細膩柔軟相依，畫刷與鞋履相伴，喚起輕盈步伐的溫潤感受。每個展示融合鮮明元素，突顯愛馬仕創作的優雅。女裝成衣的褶邊與男裝成衣的扎染圖案悄然呼應，將技藝與材質交融為靜謐的和諧，邀請觸碰與驚嘆。