Client: Hermès Taiwan
Project: 2019 Spring Window: Oriental Dream
Design & Curated: AMCP Studio
Production: Hozen Plan
Photography: HAN Studio
"Oriental Dream"
AMCP Studio’s 2019 Hermès spring window, "Oriental Dream," draws from the timeless well of Chinese art and literature. Rooted in nature’s rhythm and the quiet unity of dream and reality, as envisioned by Zhuangzi, this display weaves a delicate tapestry of imagination. Inspired by classic Chinese paintings, we invite you to step beyond the veil of the everyday.
Monkeys dance among plum blossoms, and frogs glide through lotus ponds, their playful forms crafted into scenes where Hermès creations shimmer—hats and bags touched by elegance. Goldfish drift gracefully through painted mountains, mingling with Hermès pieces in a flow of white space that captures the essence of dreams. Here, reality softens into a vision where artistry and aspiration meet, embodying Hermès’ gentle spirit of wonder.
客戶：愛馬仕台灣
項目：2019年春季櫥窗：東方之夢
設計與策劃：AMCP Studio
製作：Hozen Plan
攝影：HAN Studio
「東方之夢」
AMCP Studio為愛馬仕2019年春季櫥窗「東方之夢」，汲取中國藝術與文學的雋永寶藏。植根於自然的韻律與莊子夢境現實合一的靜謐智慧，這場展示編織出細膩的想像織錦。靈感源自經典中國畫作，我們引領觀者穿越日常的帷幕。
猴子於梅花間嬉舞，青蛙在蓮塘中輕躍，牠們的俏皮身影融入場景，與愛馬仕的帽履與包袋相輝映，綻放優雅氣韻。金魚悠然穿梭於畫中山水，與愛馬仕作品共舞於留白，捕捉夢境的精髓。在這裡，現實柔化為一場藝術與志趣交融的幻境，體現愛馬仕溫潤的奇想精神。