THE STUDIO
Creative direction,
grounded in context.
We begin with the people, stories, and places behind a project, then turn that understanding into a physical experience.
ABOUT AMCP
One practice.
Many collaborators.
Founded in 2012, AMCP Studio is an independent creative practice working between Taipei and New York.
We bring clients, artists, curators, and fabrication teams around one clear direction, connecting cultural understanding with the practical demands of making.
CREATIVE DIRECTION
Led by Annie Yu.
Annie Yu leads AMCP Studio’s creative direction, connecting the central idea with space, materials, and production.
She works with clients and collaborators from early research through installation, keeping the creative intent present in every detail.
14+
YEARS OF PRACTICE
2
STUDIO LOCATIONS
100+
PROJECTS REALIZED
METHODOLOGY
How we collaborate.
A shared direction, sustained from the first conversation to installation.
01
Listen to context.
Understand the people, histories, and conditions that give a project its meaning.
02
Share a direction.
Make the central idea clear enough for everyone involved to work toward it.
03
Think through making.
Use materials, samples, and technical dialogue to test an idea against real conditions.
04
Stay involved.
Keep the conversation connected as the work moves from design into fabrication and installation.
SELECTED CLIENTS
Selected collaborations.
Our work spans luxury retail, cultural institutions, technology, and public space.
Explore the projects for Hermès and the Isabella Stewart Gardner Museum to see how this approach takes different forms.
Start a conversation.
Bring us the question, context, or ambition behind your project. We can explore where to begin.
