THE STUDIO
Space as language.
We see space as a medium for storytelling — a way to translate culture, brand identity, material language, and human experience into physical form.
AMCP Studio creates environments that are imaginative yet buildable, visually memorable yet precise in execution.
ABOUT AMCP
A spatial design practice for brands, culture, and experience.
AMCP Studio is a spatial design practice based in Taipei and New York, founded in 2012 by Annie Yu.
Working across luxury retail, window display, visual merchandising, exhibition design, and experiential environments, the studio translates brand narratives into spatial form through research, material intelligence, structural clarity, and precise execution.
Our projects range from intimate window installations to large-scale immersive environments, developed in close collaboration with international brands, artists, cultural institutions, and production teams.
Each project is shaped by narrative, proportion, material integrity, and an understanding of how ideas are built — from concept to installation.
CREATIVE DIRECTION
Led by Annie Yu.
As founder and creative director, Annie Yu leads AMCP Studio’s design direction across concept, spatial storytelling, material development, and production strategy.
Her practice is shaped by a sensitivity to cultural context and a belief that strong ideas must also be carefully made. From early research to final installation, she works closely with clients and collaborators to ensure that each environment carries both conceptual clarity and physical precision.
AMCP’s perspective is rooted in Taiwan, but not limited by geography. The studio brings local intelligence, international experience, and an editorial approach to projects across luxury, culture, and brand experience.
14+
YEARS OF PRACTICE
Founded in 2012, AMCP Studio has built a body of work across luxury retail, cultural projects, and experiential environments.
2
STUDIO LOCATIONS
Rooted in Taipei and connected to New York, the studio works with both local and international clients.
100+
PROJECTS REALIZED
From window displays and visual merchandising to exhibitions, installations, and large-scale spatial environments.
METHODOLOGY
How we
work.
Every project begins with context: the brand, the site, the audience, the cultural references, and the conditions of production.
From research and concept development to design detailing, fabrication, and installation, AMCP Studio works closely with clients and production teams to create environments that are both imaginative and precisely executed.
The process is collaborative, but the direction remains clear: each space must hold a story, serve a purpose, and be built with care.
01
RESEARCH & CONTEXT
We begin by reading the brand, the site, the audience, and the conditions of production. Each constraint becomes part of the creative framework.
02
CONCEPT DEVELOPMENT
Ideas are developed through narrative direction, spatial studies, material exploration, and visual language. The concept is not decoration — it is the structure behind the experience.
03
DESIGN & DETAILING
Form, proportion, material systems, display logic, and technical details are refined until each element has a clear role.
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PRODUCTION & INSTALLATION
We work closely with fabricators, production teams, and installation crews to ensure that the final environment carries the original intent with precision.
SELECTED CLIENTS
Selected collaborations.
AMCP Studio has worked with clients and collaborators across luxury retail, beauty, haute joaillerie, technology, culture, media, and public-facing environments.
Spatial stories, carefully made.
AMCP Studio creates spatial environments where brand narratives become physical form — from intimate window displays to large-scale immersive installations, across Taipei and New York.
For commissions, collaborations, and project inquiries, please contact the studio.
