Creative direction, grounded in context.

We begin with the people, stories, and places behind a project, then turn that understanding into a physical experience.

Studio

One practice. Many collaborators.

Founded in 2012, AMCP Studio is an independent creative practice working between Taipei and New York.

We bring clients, artists, curators, and fabrication teams around one clear direction, connecting cultural understanding with the practical demands of making.

Founded: 2012
Studios: Taipei — New York
Hermès: Creative partner to Hermès Taiwan since 2012 · 30+ seasonal installations
Artists: 20+ commissioned worldwide
Practice: Creative direction, spatial design, window display, exhibitions

Team

A small team with different strengths, working as one.

Annie Yu
Founder & Creative Director
Annie leads AMCP's creative direction between Taipei and New York. Since 2012 she has shaped more than 30 seasonal windows for Hermès Taiwan. Educated in Paris and New York, she keeps a personal art research practice alongside the studio's commercial work, and lets each one sharpen the other. She reads every brief as a story first, then makes it buildable.
Ask her about turning a brief into something people stop for.
Photo coming soon
Ronnie Mifiv
Senior Designer
Ronnie is the studio's 3D mind. Originally from Ukraine, he turns sketches into precise spatial models and renders, so clients can walk through a window or an exhibition long before anything is built.
Ask him about seeing a space before it exists.
Photo coming soon
Rina Shin
Sustainability & CMF Director
Rina brings more than 16 years of industry practice in color, material and finish (CMF) design, including leading CMF design at Motorola, where her teams delivered iF and Red Dot award-winning products. Based in New York, she partners with AMCP to source materials and sustainable solutions that redefine visual and tactile experiences.
Ask her about the right material, and where it goes after the show.

Methodology

How we collaborate.

A shared direction, sustained from the first conversation to installation.

1
Listen to context.
Understand the people, histories, and conditions that give a project its meaning.
2
Share a direction.
Make the central idea clear enough for everyone involved to work toward it.
3
Think through making.
Use materials, samples, and technical dialogue to test an idea against real conditions.
4
Stay involved.
Keep the conversation connected as the work moves from design into fabrication and installation.