Client/ Hermès Taiwan

Project/ 2022 Spring window

Design & Curated/ AMCP Studio

Production/ REMIX

Photography/ HAN Studio

“ UP IN THE AIR “

Welcome to a magical planet, where gravity is zero, and everything takes on a whimsical and playful quality. Ordinary tasks become adventures, and everyday activities turn into thrilling experiences.

Looking through the first window, we see our hero enjoying a cup of coffee while reading the newspaper, all in mid-air! A friendly bird chirps a greeting as it flies around the table.

Next, our hero plays basketball and goes skating with friends, turning ordinary games into extraordinary adventures. In this zero gravity world, the simplest of activities takes on a whole new dimension.

As the day wears on, our protagonist takes a break to change clothes, but the closet has other plans! Accessories and clothing items shoot out of the closet like fireworks, creating a joyful mess of colors and textures.

This is a story about the joy of imagination and playfulness, about the magic that can be found in even the most mundane moments. Come and explore this fantastical world with us, and experience the thrill of zero gravity living like never before!