LUXURY RETAIL · ANNA HU · 2018
Garden of the Nymphs
European Week Display · Haute Joaillerie
The gardens in Pre-Raphaelite paintings carry a romance that is almost not there. We rebuilt a nymphs’ garden in handmade paper flowers, letting each high jewelry piece appear quietly between light and the texture of paper. The whole system is modular, so it could travel between venues and be reused or recycled afterwards.
Challenge
Create AMCP’s first display for a haute joaillerie client: poetic, delicate and feminine, and able to travel to different locations.
Strategy
Draw on the romantic atmosphere of Pre-Raphaelite painting, and build a modular paper system that adapts to each site.
Solution
An ethereal garden of handcrafted paper flowers, where each jewel emerges in a quiet landscape of light and texture.
Sustainable solution
Made mainly from paper
Modular, so it could be adapted and replicated across locations
Elements collected, reused or recycled after the show
Project credits
Curation & Design: AMCP Studio
中文
精品零售・Anna Hu 胡茵菲珠寶・2018
仙子花園
歐洲週展示・高級珠寶
拉斐爾前派畫裡的花園，總有一種若有似無的浪漫。我們用手工紙花重建這座仙子的花園，讓每件高級珠寶在光影與紙的紋理之間靜靜現身。整套系統以模組組成，可以隨展覽移到不同場地，結束後再回收再利用。
挑戰
AMCP 首次為高級珠寶品牌製作展示，要詩意、細膩、充滿女性氣質，還能移展到不同場地。
策略
取材拉斐爾前派繪畫的浪漫氛圍，打造可依場地調整的模組化紙藝系統。
解決
一座手工紙花構成的空靈花園，每件珠寶都在光影與質感交織的靜謐風景中現身。
永續做法
以紙為主要材料
模組化設計，可在各場地調整、複製
展後元件回收、再利用或資源回收
製作名單
策展與設計：AMCP Studio