BRAND EXPERIENCE · FUXING SOGO · 2019
Venus Blossom Garden
European Week Display
On a busy department store floor, a season needs some weight. Instead of treating flowers as surface decoration, we stacked repeated botanical modules into a glowing pink garden. It has no front or back: visitors walk around it, and every angle is a complete view.
Challenge
Bring a strong seasonal presence to a busy department store floor during European Week.
Strategy
Turn flowers from surface decoration into architecture, built from repeated botanical modules.
Solution
A luminous pink garden visitors can walk around and experience from every angle.
Project credits
Design & Curation: AMCP Studio
Production: AMCP Studio, Hozen Plan
Photography: Jamie Osho Mactography
中文
品牌體驗・遠東 SOGO 台北復興館・2019
維納斯花園
歐洲週展示
在人來人往的百貨樓層，季節感需要一點份量。我們不把花當成表面的裝飾，而是用重複的植物模組，堆疊出一座發光的粉色花園。它沒有正面或背面，可以繞著走，從每個角度看都是完整的風景。
挑戰
歐洲週期間，在人潮川流的百貨樓層營造鮮明的季節感。
策略
讓花不只是表面裝飾，而是用重複的植物模組堆疊成建築。
解決
一座發光的粉色花園，可以繞著走，從每個角度欣賞。
製作名單
設計與策展：AMCP Studio
製作：AMCP Studio、Hozen Plan
攝影：Jamie Osho Mactography