LUXURY RETAIL · HERMÈS TAIWAN · 2020
Woven Bonds
Artist Window with Amber Dohrenwend · Bellavita Reopening
Amber Dohrenwend, an American artist based in Japan, weaves recycled cardboard into organic forms. The pandemic kept her from traveling, so we connected across the ocean almost every day, settling materials, structure, products and color one detail at a time. Every insect in the window was reshaped from cardboard, living quietly beside the Hermès pieces for the reopening of Bellavita.
Challenge
Deliver AMCP’s first collaboration with an international artist in the middle of the pandemic, with the artist unable to travel.
Strategy
Run the whole collaboration remotely, from material sourcing and logistics to fabrication and installation, on budget and on schedule.
Solution
A light, quiet window where the artist’s cardboard insects and Hermès pieces share one natural world.
Sustainable solution
Sculptures made from recycled cardboard
Everyday material transformed into delicate craft
Project credits
Artist: Amber Dohrenwend
Design Direction: Amber Dohrenwend & AMCP Studio
Production: AMCP Studio & Hozen Plan
Photography: HAN Studio
中文
精品零售・愛馬仕台灣・2020
萬物相繫
藝術家櫥窗 × Amber Dohrenwend・寶麗廣塲重新開幕
旅居日本的美國藝術家 Amber Dohrenwend，擅長把回收紙箱編織成有機的形體。疫情讓她無法來台，我們幾乎每天越洋連線，從材料、結構、陳列商品到顏色，一件件確認。櫥窗裡的每隻昆蟲都由紙箱改造而成，和愛馬仕商品一起，在寶麗廣塲重新開幕的櫥窗裡安靜共存。
挑戰
疫情期間藝術家無法來台，仍要完成 AMCP 第一次與國際藝術家的合作。
策略
從找材料、物流、製作到安裝，全程遠端協作，準時完成且不超支。
解決
一扇輕盈安靜的櫥窗，藝術家的紙板昆蟲與愛馬仕商品共處同一個自然世界。
永續做法
以回收紙板製作雕塑
把日常材料轉化為細膩工藝
製作名單
藝術家：Amber Dohrenwend
設計指導：Amber Dohrenwend、AMCP Studio
製作：AMCP Studio、Hozen Plan
攝影：HAN Studio