LUXURY RETAIL · HERMÈS TAIWAN · 2021
Winter’s Warmth
Artist Window with Pierre Seinturier
The warmest moment of winter is often the end of a journey: a door opens, someone is waiting. Pierre Seinturier’s illustrations catch these moments of travel and homecoming. With the artist unable to come to Taiwan, we translated his drawings stroke by stroke into a three-dimensional window, tucking Hermès pieces quietly into each reunion.
Challenge
Realize an artist window while the artist could not travel to Taiwan.
Strategy
Lead local production in detail, translating the drawings into a full window and checking every step against the artist’s vision.
Solution
Illustrated winter scenes of travel and homecoming, with Hermès pieces inside quiet moments of reunion.
Project credits
Artist: Pierre Seinturier
Design & Curation: AMCP Studio
Production: AMCP Studio, REMIX
Photography: Han Image
中文
精品零售・愛馬仕台灣・2021
冬日暖意
藝術家櫥窗 × Pierre Seinturier
冬天最溫暖的時刻，常常是旅途的終點：有人推開門，有人在等。Pierre Seinturier 用插畫捕捉這些旅行與歸鄉的片刻。藝術家無法來台，我們就把他的畫稿一筆一筆轉成立體櫥窗，讓愛馬仕商品安靜地藏進每一場重逢。
挑戰
藝術家無法來台，仍要完整實現他的櫥窗。
策略
在台製作由我們全程把關，把手稿轉成完整櫥窗，每一步都對照藝術家的構想。
解決
以插畫描繪冬日的旅程與歸鄉，愛馬仕商品藏在一幕幕靜謐的團聚時刻裡。
製作名單
藝術家：Pierre Seinturier
設計與策展：AMCP Studio
製作：AMCP Studio、REMIX
攝影：Han Image