BRAND EXPERIENCE · ASUS · 2022
ZenBook Space Edition Global Display
Zenbook 14X OLED Space Edition Launch
An ASUS laptop once flew on a space mission, and this special edition starts from that journey. With celestial textures and orbital lines, we built a small universe around the product so stores around the world could tell its story at a glance: a laptop as technology, and as a symbol of exploration.
Challenge
Launch a special-edition laptop worldwide with a display that tells its story at a glance.
Strategy
Start from the ASUS laptop that flew on a space mission, and build a cosmic world around the product.
Solution
Celestial textures and orbital graphics frame the laptop as both technology and a symbol of exploration.
Project credits
Design & Rendering: AMCP Studio
中文
品牌體驗・華碩 ASUS・2022
華碩 Zenbook 太空版全球展示
Zenbook 14X OLED Space Edition 上市
華碩筆電曾隨太空任務升空，這次的特別版就從那段旅程出發。我們以星體質感與軌道線條，在產品周圍打造一座小宇宙，讓全世界的門市都能一眼讀懂它的故事：這台筆電是科技，也是探索的象徵。
挑戰
特別版筆電全球上市，展示要一眼說清楚它的故事。
策略
從曾隨太空任務升空的華碩筆電出發，圍繞產品打造一座宇宙。
解決
星體質感與軌道圖像襯托筆電，既是科技，也是探索的象徵。
製作名單
設計與 3D 渲染：AMCP Studio