BRAND EXPERIENCE · ASUS · 2022
VivoBook Global Display
T3300 Artist Edition with Steven Harrington & Philip Colbert
Steven Harrington and Philip Colbert each speak a bold graphic language of their own. We broke their worlds down into color, scale and sculptural composition, and put the laptop at the center as a canvas for creativity, not just a product on display.
Challenge
Present an artist-edition laptop in retail while keeping the product in focus.
Strategy
Translate each artist’s bold graphic world into display settings built around the device.
Solution
Color, scale and sculptural composition turn the laptop into a canvas for creative expression.
Project credits
Design & Rendering: AMCP Studio
中文
品牌體驗・華碩 ASUS・2022
華碩 Vivobook 藝術家聯名全球展示
T3300 藝術家聯名版 × Steven Harrington、Philip Colbert
Steven Harrington 和 Philip Colbert，各有一套鮮明大膽的圖像語言。我們把兩人的世界拆解成色彩、尺度與雕塑般的構圖，讓筆電站在正中央，成為創作的畫布，而不只是被展示的商品。
挑戰
在零售通路呈現藝術家聯名筆電，焦點仍要留在產品。
策略
把兩位藝術家大膽的圖像世界，轉成以產品為中心的展示場景。
解決
色彩、尺度與雕塑般的構圖，讓筆電成為創意表達的畫布。
製作名單
設計與 3D 渲染：AMCP Studio