BRAND EXPERIENCE · FUXING SOGO · 2019
Floating Autumn
European Week Display
European Week called for a strong visual, and SOGO also wanted a lower-carbon approach. We proposed a material they had never used: paper. Hundreds of leaves in warm autumn tones, cut by hand by local artisans, hang in layers to form a canopy. Walk underneath and look up, and all of autumn is overhead, made without a single piece of plastic.
Challenge
Create a European Week installation with strong visual impact, while meeting the client’s wish for a lower-carbon approach.
Strategy
Propose paper as the main material, which SOGO had never used before, and design a canopy visitors can walk beneath and see from every angle.
Solution
Hundreds of paper leaves in warm autumn tones, layered overhead and shifting as visitors move through the space.
Sustainable solution
Paper as the main material, a first for the client
Entirely handmade by local artisans
Zero plastic in the whole process
Project credits
Design & Curation: AMCP Studio
Production: REMIX
Photography: HAN Studio
中文
品牌體驗・遠東 SOGO 台北復興館・2019
漂浮之秋
歐洲週展示
歐洲週需要強烈的視覺，SOGO 也希望這次更低碳。我們提出一個 SOGO 從沒試過的材料：紙。數百片暖秋色調的紙葉，全由在地職人手工剪製，層層懸掛成一片天篷。人從底下走過，抬頭就是一整片秋天，而整個過程沒用到一點塑膠。
挑戰
打造視覺張力十足的歐洲週裝置，同時回應客戶降低碳排的期待。
策略
提案以 SOGO 從未用過的紙作為主材料，設計一座能從底下走過、從各角度欣賞的天篷。
解決
數百片暖秋色調的紙葉層層懸垂，隨人走動而變幻。
永續做法
客戶首次以紙為主材料
全由在地職人手工製作
全程零塑膠
製作名單
設計與策展：AMCP Studio
製作：REMIX
攝影：HAN Studio