Client / SOGO
Project / Spring In-Store Decoration, 2020
Title / Blossom Haven
Design / AMCP Studio

Blossom Haven transforms the interior into an imagined spring garden, where familiar botanical references are reinterpreted into plants that do not quite exist in the real world.

Rather than creating a traditional floral decoration, AMCP Studio developed a series of fictional plant forms inspired by the structure, rhythm, and softness of real flowers and foliage. Layered petals, organic shapes, and gentle pastel tones formed a calm yet lively environment, inviting visitors to move through a small oasis of seasonal renewal.

Through this approach, the installation turned the language of spring into something more unexpected — a garden shaped by nature, imagination, and subtle visual surprise.