BRAND EXPERIENCE · SOGO · 2020
Blossom Haven
Spring In-Store Decoration
Department stores are never short of flowers in spring, so we wanted something different. Following the structure and rhythm of real blooms, we invented plants that don’t quite exist and grew them into a small pastel garden, a place for shoppers to pause and breathe in the season.
Challenge
Create a spring decoration that feels fresh, not another floral display.
Strategy
Invent plants that do not quite exist, based on the structure and rhythm of real flowers.
Solution
A calm, pastel garden of imagined plants: a small oasis of seasonal renewal.
Project credits
Design: AMCP Studio
中文
品牌體驗・遠東 SOGO・2020
花之境
春季店內佈置
春天的百貨從不缺花，我們想做點不一樣的。參照真實花朵的結構與節奏，我們創造出世上不存在的植物，用柔和的粉色調種成一座小花園，讓逛街的人停下來，喘一口春天的氣。
挑戰
做一場清新的春季佈置，而不是又一個花藝展示。
策略
參照真實花朵的結構與韻律，創造世上不存在的植物。
解決
一座粉嫩柔和的想像植物園，是季節更新的小小綠洲。
製作名單
設計：AMCP Studio