LUXURY RETAIL · HERMÈS TAIWAN · 2023
Minimalist Magician
Winter Window Display
The curtain opens on a magician and his rabbit, and nothing else. No extra decoration, only velvet, mirrors and precise light, with Hermès pieces that seem about to appear, vanish or transform. We kept winter’s surprise in that held breath just before the trick.
Challenge
Create a winter window full of surprise, without relying on decoration.
Strategy
Borrow the suspense of a classic stage show, with a magician and his rabbit as the main characters.
Solution
Velvet curtains, reflections and precisely placed Hermès pieces that seem about to appear, disappear or transform.
Project credits
Design & Curation: AMCP Studio
Production: AMCP Studio, REMIX
Photography: HAN Studio
中文
精品零售・愛馬仕台灣・2023
極簡魔術師
冬季櫥窗
布幕拉開，舞台上只有一位魔術師和他的兔子。沒有多餘的裝飾，只有絲絨、鏡面和精準的燈光，愛馬仕商品像是下一秒就要出現、消失或變身。我們把冬天的驚喜，收進變戲法前的那一口屏息。
挑戰
不靠裝飾堆疊，也能做出充滿驚喜的冬季櫥窗。
策略
借經典舞台秀的懸念，由魔術師和他的兔子擔綱主角。
解決
絲絨布幕、鏡面反射，加上精準擺放的愛馬仕商品，彷彿下一秒就要出現、消失或變身。
製作名單
設計與策展：AMCP Studio
製作：AMCP Studio、REMIX
攝影：HAN Studio