Client / Hermès Taiwan
Project / Winter Window Display, 2023
Title / Minimalist Magician
Design & Curation / AMCP Studio
Production / AMCP Studio, REMIX
Photography / HAN Studio

Minimalist Magician draws from the atmosphere of a classic stage performance, where illusion, precision, and anticipation shape the viewer’s experience.

Set within a restrained theatrical environment, the window series introduces a magician and his rabbit as the central characters. Velvet curtains, reflective surfaces, and carefully positioned Hermès pieces create a quiet sense of suspense, as if each object is about to appear, disappear, or transform within the scene.

AMCP Studio approached the display as a minimal stage for imagination. Rather than relying on excess decoration, the design uses controlled composition, material contrast, and subtle theatrical cues to frame Hermès products within a world of play, mystery, and visual illusion.