LUXURY RETAIL · HERMÈS TAIWAN · 2024
Les Faubourgeois
Artist Window with Jean-François Fourtou · 100 Years of 24 Faubourg
To mark 100 years of 24 Faubourg, French artist Jean-François Fourtou drew a small band of spirits living inside the Hermès flagship. Our job was to make his hand-drawn world stand up for real. From 3D models to structure and materials, every detail went back to the original drawings, until the window at Bellavita looked as if it had grown straight out of his pen.
Challenge
Turn the artist’s drawings of 24 Rue du Faubourg Saint-Honoré into a safe, buildable window installation.
Strategy
Act as technical partner: 3D models, construction drawings, materials and structure, plus product and color direction.
Solution
A whimsical architectural landscape at Bellavita that stays true to the artist’s hand.
Project credits
Artist: Jean-François Fourtou
Production & Technical Development: AMCP Studio
Photography: Hermès Taiwan
中文
精品零售・愛馬仕台灣・2024
福寶精靈奇遇記
藝術家櫥窗 × Jean-François Fourtou・福寶總店 100 週年
為了福寶總店 100 週年，法國藝術家 Jean-François Fourtou 畫下一群住在福寶大道 24 號的小精靈。我們的任務，是讓這些手繪的奇想真的立起來：從 3D 建模、結構到材料，每個細節都回頭對照原畫，直到寶麗廣塲的櫥窗看起來就像從他的筆下長出來。
挑戰
把藝術家筆下的福寶大道 24 號，化為安全、可施作的櫥窗裝置。
策略
擔任技術夥伴，負責 3D 建模、施工圖、材料與結構，並提供商品與色彩建議。
解決
寶麗廣塲裡一片奇想的建築風景，忠於藝術家的筆觸。
製作名單
藝術家：Jean-François Fourtou
製作與技術開發：AMCP Studio
攝影：愛馬仕台灣