Client / Hermès Taiwan
Project / Artist Window Display, Bellavita, 2024
Title / The Enchanted Adventures of Hermès Spirits
Artist / Jean-François Fourtou
Production & Technical Development / AMCP Studio
Photography / Hermès Taiwan

Created to celebrate the centennial of Hermès’ Paris flagship store, The Enchanted Adventures of Hermès Spirits was developed in collaboration with French artist Jean-François Fourtou. The artist’s playful, plant-like forms reimagined the façade of 24 Rue du Faubourg Saint-Honoré, transforming the Bellavita windows into a whimsical architectural landscape.

For this artist window, AMCP Studio worked closely with Fourtou to translate his vision into a fully realized installation. The studio developed the 3D models, construction drawings, material solutions, and structural details required to bring the artist’s drawings into physical form.

AMCP Studio also supported the product selection and color direction, ensuring that Hermès pieces could be integrated naturally within the artist’s world. From material choice to fabrication strategy, every technical decision was developed to preserve the spirit of the original artwork while meeting the precision, safety, and installation requirements of a luxury retail window.

Through detailed 3D modeling, advanced fabrication, and careful production management, the project transformed an imaginative artistic concept into a vibrant spatial experience for Hermès Bellavita.