BRAND EXPERIENCE · ECCO · 2024
Natural Echoes
ECCO 2024 Press Event Installation
ECCO was born in Denmark, and its story starts with the land. We let plants tell it. Screens printed with ten common Danish wildflowers, framed in recycled metal and reclaimed glass doors, turn the room into a quiet meadow. Soil from a local farm echoes the grounded comfort of ECCO’s soles, while paper, fabric and metal are reshaped into plants sprouting from bags, a nod to the Upcycling collection. After the event, the soil went back to the farm.
Challenge
Tell ECCO’s brand story and its commitment to sustainability within a press event.
Strategy
Let plants speak for the brand. Danish wildflowers, real soil and a soundscape of earth and forest take guests on a walk through Danish woodland.
Solution
An art fence of recycled metal frames and glass doors, printed with Danish wildflowers, beside plant sculptures growing out of ECCO bags.
Sustainable solution
Fence made entirely from recycled metal and glass doors
Soil borrowed from a local farm and returned after the event
Plants reshaped from everyday paper, fabric and metal
Project credits
Client: ECCO
Design & Production: AMCP Studio
中文
品牌體驗・ECCO・2024
自然迴響
ECCO 2024 新品發表會裝置
ECCO 來自丹麥，品牌故事從土地開始，我們讓植物來說。屏風印上十種丹麥常見的野花，框架與玻璃門全是回收材料，會場化成一片安靜的草原。在地農家的泥土，呼應 ECCO 鞋底柔軟踏實的觸感；回收的紙、布與金屬，重新做成從包包裡冒出的植物，呼應 Upcycling 系列。活動結束後，泥土回到了農家。
挑戰
在新品發表會上，說出 ECCO 的品牌故事與永續承諾。
策略
讓植物替品牌說話。丹麥野花、真實的泥土，加上大地與森林的聲音，帶人走進丹麥林間。
解決
回收金屬框與玻璃門圍成一道花卉藝術圍籬，旁邊的植物雕塑從 ECCO 包款中長出來。
永續做法
圍籬全數使用回收金屬框與玻璃門
泥土向在地農家借用，展後歸還
以日常紙張、布料與金屬重塑植物
製作名單
客戶：ECCO
設計與製作：AMCP Studio
客戶：Ecco
項目：2024年ECCO新聞發布展示
設計：AMCP Studio
製作：AMCP Studio
「自然迴響」
AMCP Studio為2024年ECCO新聞發布展示以自然為引，融入丹麥獨特的植物韻味，映照ECCO的核心價值。細膩的泥土與森林音景環繞訪客，宛若漫步丹麥林間。土壤的質感紋理生動呈現ECCO鞋底的柔軟舒適，讓城市步伐也能感受自然的溫潤。採用回收玻璃與金屬打造的裝置，靜靜訴說ECCO對永續的承諾。
一幅以十種丹麥常見花卉為圖案的屏風，邀請賓客步入夢幻般的平原，細賞丹麥花草的雅緻之美。材質——回收玻璃、不銹鋼框架與印刷賽璐珞片——與ECCO的再生皮革和諧相融，頌揚廢棄物再生的生命力。日常的回收紙張、布料與金屬經巧手重塑，仿若包袋上萌芽的植株，靜謐地訴說萬物皆具再生的潛能，呼應ECCO Upcycling系列的理念。