Client: Ecco

Project: 2024 ECCO Press Release Display

Design: AMCP Studio

Production: AMCP Studio

"Natural Echoes"

AMCP Studio’s 2024 ECCO press release display opens with the quiet rhythm of nature, rooted in Denmark’s distinctive flora to reflect ECCO’s core values. Subtle soundscapes of earth and forest envelop visitors, evoking a walk through Danish woodlands. Textured soil motifs capture the soft, grounded comfort of ECCO’s soles, bringing nature’s ease to urban steps. Installations crafted from recycled glass and metal nod to ECCO’s commitment to sustainability.

A screen adorned with patterns of ten common Danish flowers invites guests into a dreamlike meadow, introducing the delicate beauty of Denmark’s blooms. Materials—recycled glass, stainless steel frames, and printed cellophane—blend seamlessly with ECCO’s upcycled leather, celebrating the vitality of repurposed waste. Everyday paper, fabric, and metal are reshaped to mimic plants sprouting from bags, a quiet testament to life’s potential for renewal, mirroring the ethos of ECCO’s Upcycling series.