LUXURY RETAIL · HERMÈS TAIWAN · 2024
Collage in Faubourg: A Day with Hermès’ Horse
Q3 Window Display
One day in the life of a horse at 24 Faubourg Saint-Honoré. It waters the rooftop garden, works as a craftsman in the atelier, welcomes customers in the store, and ends the day walking a dog through the streets of Paris. The whole story is told in layered paper collage, like a pop-up picture book, so the house of Hermès feels light and close at hand.
Challenge
Tell the story of 24 Faubourg in a playful, approachable way.
Strategy
Follow a horse craftsman through a day at the maison, built up in layers of paper collage.
Solution
Window scenes that open onto different corners of the house on the Faubourg, as if you were standing in Paris.
Project credits
Design & Production: AMCP Studio
Photography: HAN Studio
中文
精品零售・愛馬仕台灣・2024
福寶拼貼：愛馬仕之馬的一天
第三季櫥窗
這是一匹馬在巴黎福寶大道 24 號度過的一天。牠替屋頂的空中花園澆水，走進工坊當工匠，在店裡招呼客人、介紹商品，最後到巴黎街頭遛狗。整個故事用層層疊疊的紙拼貼完成，像一本立體繪本，把愛馬仕之家說得輕鬆又親切。
挑戰
用輕鬆、好親近的方式，講巴黎福寶大道 24 號的故事。
策略
跟著馬兒工匠在品牌之家度過一天，用紙拼貼一層層堆出場景與故事。
解決
一幕幕櫥窗呈現福寶之家的不同角落，讓觀者彷彿親臨巴黎。
製作名單
設計與製作：AMCP Studio
攝影：HAN Studio