LUXURY RETAIL · HERMÈS TAIWAN · 2025
Everyday Stories with Taiwanese Charm
Window Display
A family of horses lives in a Taiwanese home. They wash up in a tiled bathroom, wait by a steaming rice cooker, and put on a record at night. We turned the most ordinary corners of growing up in Taiwan into a stage for Hermès, so anyone walking past could find a piece of their own home in the window.
Challenge
Bring familiar Taiwanese culture into a Hermès window series in a way that connects the story with the pieces on display.
Strategy
Return to the rituals of home: tiled bathrooms, warm kitchens, rice cookers and spinning records. These shared memories become a whimsical home for the horses, with each room telling a small story.
Solution
A series of childhood domestic scenes that places Hermès pieces within an imaginative, locally rooted world. Recognizable details make passersby smile and feel at home.
Project credits
Client: Hermès Taiwan
Design: AMCP Studio
Production: AMCP Studio, Epochwave
中文
精品零售・愛馬仕台灣・2025
台味日常
櫥窗設計
一家馬兒住進了台灣人的家。牠們在磁磚浴室裡梳洗，在廚房守著冒煙的電鍋，晚上放一張黑膠唱片。我們把成長記憶裡最平凡的角落，改造成愛馬仕的舞台，讓路過的人都能在窗前找到自己家的影子。
挑戰
把台灣人熟悉的生活文化放進愛馬仕櫥窗，同時連結故事與商品。
策略
回到家的日常儀式：磁磚浴室、暖暖的廚房、大同電鍋、轉動的黑膠唱片。這些共同記憶，蓋成一座馬兒的奇幻之家，每個房間各說一則小故事。
解決
一幕幕台灣童年的居家場景，把愛馬仕商品放進充滿想像的世界。熟悉的細節讓路人會心一笑，也倍感溫暖。
製作名單
客戶：愛馬仕台灣
設計：AMCP Studio
製作：AMCP Studio、Epochwave