WINDOW DISPLAY · TAIWAN · 2025
Everyday Stories
with Taiwanese Charm
Hermès Taiwan
Challenge
Bring familiar Taiwanese culture into a Hermès window series in a way that supports both the narrative and the pieces on display.
Strategy
Return to the rituals of home: tiled bathrooms, warm kitchens, rice cookers, and spinning records. These shared memories form the basis of a whimsical horse’s home, with each room telling a small story.
Solution
A series of carefully composed domestic scenes that places Hermès pieces within an imaginative, locally rooted world. Recognizable details create moments of humor, warmth, and familiarity for passersby.
Project credits
Client: Hermès Taiwan
Project: 2025 Window Display
Design: AMCP Studio
Production: AMCP Studio / Epochwave