Client / Hermès Taiwan
Project / Spring Window Display, 2022
Title / Up in the Air
Design & Curation / AMCP Studio
Production / REMIX
Photography / HAN Studio

Up in the Air imagines a playful zero-gravity world where everyday moments float beyond the ordinary.

Across the window series, familiar gestures — drinking coffee, reading the newspaper, playing sports, and getting dressed — are lifted into surreal scenes suspended in mid-air. Objects, figures, and Hermès pieces appear to drift through the space, creating a sense of lightness, movement, and quiet surprise.

AMCP Studio approached the display as a suspended narrative of daily life transformed by imagination. Through precise composition, floating structures, and a restrained sense of humor, Up in the Air turns ordinary routines into a whimsical adventure where gravity briefly gives way to wonder.