LUXURY RETAIL · HERMÈS TAIWAN · 2022
Up in the Air
Spring Window Display
On a planet without gravity, an ordinary day becomes an adventure. Our hero drinks coffee and reads the paper in mid-air while a bird circles the table to say hello. After skating and basketball with friends, it is time to change, and every accessory in the closet bursts into the air. Plates turn into festival balloons and a unicorn gallops upside down through the hills. The idea is simple: there is magic in the everyday.
Challenge
Make everyday Hermès moments feel surprising.
Strategy
Imagine daily routines, from coffee and the newspaper to sport and getting dressed, in zero gravity.
Solution
Figures, objects and Hermès pieces floating in mid-air, with a quiet sense of humor.
Project credits
Design & Curation: AMCP Studio
Production: REMIX
Photography: HAN Studio
中文
精品零售・愛馬仕台灣・2022
失重日常
春季櫥窗
在一顆沒有重力的星球上，平凡的一天也成了冒險。主角飄在半空中喝咖啡、讀報，鳥兒繞著餐桌打招呼；和朋友滑冰、打籃球之後回家換衣服，衣櫥裡的配件一下子全飛了出來。盤子變成節慶的氣球，獨角獸倒著在山間奔跑。我們想說的很簡單：日常裡也藏著魔法。
挑戰
讓愛馬仕的日常時刻變得出人意料。
策略
想像無重力狀態下的例行公事：喝咖啡、讀報、運動、穿衣。
解決
人物、物件與愛馬仕商品飄在半空，帶著一點不動聲色的幽默。
製作名單
設計與策展：AMCP Studio
製作：REMIX
攝影：HAN Studio