BRAND EXPERIENCE · PATISSERIE LA LUNE · 2022
Sunset Glow
Opening Window Display
La Lune checks every ingredient, from butter and flour to egg yolk, all for one simple, honest mooncake. We brought that care into the window as an imagined miniature mooncake factory. The sunset turns the rooftops gold, light on the water shines like molten custard, and the moon quietly rises while tiny figures gather ingredients and carry them to the oven at the center. Walk past, and you can almost smell them baking.
Challenge
Introduce the shop’s signature molten custard mooncake to first-time customers from a fresh angle.
Strategy
Bring an imagined miniature mooncake factory into the window, staged like a stop-motion animation.
Solution
A glowing oven at the center, surrounded by golden light and water reflections, frames baking as a quiet ritual.
Project credits
Design & Curation: AMCP Studio
Production: SHAPE
中文
品牌體驗・Patisserie La Lune 望月・2022
日落餘暉
開幕櫥窗
望月對材料一層層把關，從奶油、麵粉到蛋黃，只為了一顆簡單好吃的月餅。我們把這份用心搬進櫥窗，做成一座想像中的迷你月餅工廠：夕陽把屋頂染成金黃，水面的光像流心奶黃一樣閃亮，月亮悄悄升起，小人們挑選食材、送進中央的烤爐。路過的人，好像也聞得到剛出爐的香氣。
挑戰
換個角度，把店裡的招牌流心月餅介紹給第一次上門的客人。
策略
用定格動畫般的手法，把想像中的迷你月餅工廠搬進櫥窗。
解決
發光的烤爐居中，金色光線與水面倒影環繞，把烘焙化為一場靜謐的儀式。
製作名單
設計與策展：AMCP Studio
製作：SHAPE