Client / Baby City
Project / Taoyuan Flagship Store Window Display, 2025
Location / Taoyuan, Taiwan
Window Display / AMCP Studio
Commercial Design / WaitWhat
Project Leader / Lolo Chen
Design Assistant / Heidi Chen / X30025
Branding / Local Remote
Botanical Design / Hallo Hütte
Photography / Hoouse

For Baby City’s Taoyuan flagship store, AMCP Studio developed a series of immersive window displays inspired by the idea of a Baby Forest Fantasy.

Working within a wider commercial design project led by WaitWhat, the displays extend Baby City’s visual identity into a playful spatial environment shaped by clouds, flowers, soft landscapes, and oversized sculptural forms. Drawing from the brand’s signature blue palette, the installation transforms the storefront into a dreamlike world designed for children, parents, and families.

From the triangular corner window to the double-height interior displays, each scene was composed to create rhythm, depth, and a sense of gentle discovery. Soft materials, rounded forms, botanical details, and integrated lighting helped shape a retail experience that feels imaginative, calming, and emotionally welcoming.

Rather than treating the windows as simple product displays, AMCP Studio approached them as the first chapter of the flagship store experience — a visual invitation that introduces the brand’s world before visitors step inside.