BRAND EXPERIENCE · BABY CITY · 2025
Taoyuan Flagship Store Window Display
Baby Forest Fantasy
Before a family steps inside, they see the windows. We stretched Baby City’s signature blue into a fantasy forest of clouds, flowers and soft landscapes, growing from the corner window up to the double-height displays. Rounded forms and gentle light invite children and parents alike to come a little closer.
Challenge
Make the flagship’s windows the first chapter of the store experience for families.
Strategy
Extend Baby City’s signature blue into a forest fantasy of clouds, flowers and soft landscapes.
Solution
From the corner window to double-height displays, rounded forms and gentle light create a calm, welcoming world.
Project credits
Window Display: AMCP Studio
Commercial Design: WaitWhat
Project Leader: Lolo Chen
Design Assistant: Heidi Chen
Branding: Local Remote
Botanical Design: Hallo Hütte
Photography: Hoouse
中文
品牌體驗・Baby City 娃娃城・2025
娃娃城桃園旗艦店櫥窗
寶寶森林奇幻記（Baby Forest Fantasy）
一家人走進店裡之前，先看到的是櫥窗。我們把娃娃城的招牌藍延伸成一座奇幻森林：雲朵、花朵和柔軟的地景，從轉角一路長到挑高的展示牆。圓潤的造型和柔和的光線，讓孩子和爸媽都想走近一點。
挑戰
讓旗艦店櫥窗成為一家人走進店裡的第一章。
策略
把娃娃城的招牌藍延伸成一座奇幻森林，有雲朵、花朵與柔和地景。
解決
從轉角櫥窗到挑高展示區，圓潤造型與柔和光線營造平靜、親切的世界。
製作名單
櫥窗設計：AMCP Studio
商空設計：WaitWhat
專案負責：Lolo Chen
設計助理：Heidi Chen
品牌設計：Local Remote
植物設計：Hallo Hütte
攝影：Hoouse