Client / Hermès Taiwan
Project / Winter Window Display, 2022
Title / Feline Fantasy
Design & Curation / AMCP Studio
Production / REMIX
Photography / HAN Studio

Feline Fantasy transforms the winter window into a surreal stage where oversized cats move through scenes of curiosity, play, and cinematic charm.

Inspired by the atmosphere of classic cinema, the display places Hermès pieces within a lighthearted narrative shaped by scale, character, and theatrical composition. The cats appear as playful protagonists, turning the window into a world where everyday gestures become slightly strange, elegant, and dreamlike.

AMCP Studio approached the series as a visual performance, using exaggerated proportion and controlled staging to create a sense of fantasy without losing the clarity of product presentation. Through humor, movement, and a restrained cinematic language, Feline Fantasy invited viewers into a winter scene that felt both intimate and unexpected.