LUXURY RETAIL · HERMÈS TAIWAN · 2022
Feline Fantasy
Winter Window Display
It started with the old film “Honey, I Blew Up the Kid.” A news anchor reports: “How did these cats get so big? Scientists are still figuring it out… meanwhile, people love them.” So every window gets a cat larger than a person, striking a classic cat pose and playing with the pieces on display. The fur is built up in layers of wool, so this absurd winter looks soft enough to touch.
Challenge
Create a playful winter window without losing clarity on the products, and give the giant cats convincing fur made from wool.
Strategy
Borrow the language of classic cinema, with oversized cats as the protagonists.
Solution
Exaggerated scale and controlled staging turn each window into a scene that feels intimate and unexpected.
Project credits
Design & Curation: AMCP Studio
Production: REMIX
Photography: HAN Studio
中文
精品零售・愛馬仕台灣・2022
貓的奇想
冬季櫥窗
靈感來自老電影《親愛的，我把孩子放大了》。新聞主播報導：「這些貓怎麼長這麼大？科學家還在研究……不過大家都很喜歡。」於是每扇櫥窗都住進一隻比人還大的貓，擺出最經典的貓姿勢，和商品玩在一起。貓毛用羊毛一層層做出來，讓這個荒謬的冬天看起來軟得想摸一把。
挑戰
冬季櫥窗要俏皮，商品仍要一眼清楚；巨大的貓咪還得用羊毛做出以假亂真的毛皮。
策略
借用經典電影的語言，請巨大的貓擔任主角。
解決
誇張的比例搭配精準的場面調度，讓每扇櫥窗都成為親密又意外的一幕。
製作名單
設計與策展：AMCP Studio
製作：REMIX
攝影：HAN Studio